Key Data
Branding
Print
Digital
In-house Graphic Designer
ROLE:
SERVICES:
Key Data is a software that provides direct-sourced data to property managers, destination marketing organizations, hoteliers, and investors.
As an in-house graphic designer at Key Data, I led a wide range of design initiatives over six years, supporting their presence at 60+ trade shows annually through booth displays and promotional materials. I designed quarterly social media campaigns that contributed to a 400% increase in direct traffic, and I developed a Vacation Rental Industry Outlook Report that generated over 2,000+ downloads—supported by a targeted email and social campaign, as well as a limited print run for the sales team.
I also created branded swag items (t-shirts, hats, pins, and more) alongside print collateral such as business cards, brochures, and sell sheets. My design work played a key role in driving a 110% year-over-year increase in conversion rates through cohesive, marketing-driven brand experiences across print and digital.
