Grist Marketing

Grist Marketing is a digital marketing agency specializing in services for professionals in the mental health industry. To develop a website and support their visual identity across platforms, they reached out to collaborate on a brand style sheet.

The name "Grist Marketing" is inspired by Irvin D. Yalom's quote, "Everything is grist for the mill." This concept suggests that all experiences and information can be valuable and transformative.

The quote above inspired a brand identity that speaks directly to the mental health field, with a logo featuring a therapist’s chair and a bag of flour propped beside it—symbolizing how every element of a therapist’s work can be turned into meaningful, effective marketing. A muted color palette, anchored by a calming green, reinforces the themes of professionalism, growth, and mental health.